The Study of Google Search Trends for an Effective Communication during COVID-19 Pandemic
Internet could be effectively used by the media outlets for risk and outbreak communication in the current crisis. The news stories and videos must be tagged keeping the search terms of people in consideration. This audience-centric approach may be used to supply people with more credible information and guidelines time-to-time. This article analyses the keywords used by the public to search the content related to pandemic so that media outlets may produce and disseminate the related content accordingly via their digital platforms. A paired sample t-test was used to compare Google News and YouTube searches on selected keywords related to COVID-19.
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- Higher Education Researcher
Lead author institutionAligarh Muslim University and Central University of Kashmir, Ganderbal