Internet could be effectively used by the media outlets for risk and
outbreak communication in the current crisis. The news stories and
videos must be tagged keeping the search terms of people in
consideration. This audience-centric approach may be used to supply
people with more credible information and guidelines time-to-time. This
article analyses the keywords used by the public to search the content
related to pandemic so that media outlets may produce and disseminate
the related content accordingly via their digital platforms. A paired
sample t-test was used to compare Google News and YouTube searches on
selected keywords related to COVID-19.