The multi-stakeholder's role in an integrated mentoring model for the
SMEs in the creative economy sector
Abstract
This research used in-depth interviews and focus group discussions (FGD)
with creative economy actors. They represent those involved in fashion,
culinary, product design, TV and film sectors as well as the activists
of creative economy communities, and regional bureaucracies, such as
local development planning agency, industrial and trading agency,
manpower, cooperatives and SME agencies. FGD has been conducted to
confirm the mentoring model that the creative economy actors need. After
conducting interviews with informants, creative economy actors and local
government were invited to review the interview results to obtain a
proper model of mentoring as an empowerment strategy.
The main tool of data analysis in qualitative approach is the
researchers themselves instead of other tools. In the process of data
analysis, the role of researcher is essential to interpret data.
Researchers collect and interpret data from FGD and in-depth interview
from mentoring model perspectives.
To obtain more reliable and valid data, this research only collected
informants directly involved in creative economy activities. We also
selected those who well understood the development of SMEs in creative
economy sector as informants. Such triangulation of various data sources
is used to confirm the process of data validity. Therefore, results of
the research have a high degree of trust if they has been verified by
triangulation of different sources but exhibit the same results.