4. Findings
Each set of codes represents a specific thought and purpose. After analyzing and assigning different codes to the analysis, by calculating the repetition percentage of each set of code in channels and group, it is determined in which direction the content is focused. Since the content is reviewed daily in the channels and each person in the group is analyzed and coded separately, we have assigned a score of 5 (maximum) to 2 (minimum) for the number of codes in each set. Channels ultimately contain 4 sets of codes, so the set with the most code per day receives the number 5, and then the numbers 4, 3, and 2 are assigned to the other sets. After completing scoring in channels and group, each set of codes, by dividing this number by the total score of the channel or group (the sum of the scores of that code on all days or among all people), earns a specific point. Therefore, the percentage of impact of each set is determined so that conclusions and modeling can be done based on it.
According to the coding of the analyses as well as the percentage method described, we come to a series of results that we refer to using table and model: