3. 2. Method of analysis
Using the theoretical foundations of research and focusing on the topics of interest in the CDA method, as well as using accurate content analysis, we separate the implicit meanings from the explicit meaning of the content and finally discover the purpose of the content produced. We identify the content as important in every way (place, time, author and content provider). In this research, each code identifies a specific aspect of the content, different content with different ways of expression may intend to show and induce a specific concept in the mind of the audience, so the researcher pursues different contents that pursues a common goal. Each code is marked with an English letter and the value used is also specified (we start with uppercase letters, assign the letters with the highest number of repetitions in alphabetical order to finish the letters of the alphabet, for the remaining codes do this process We continue with lowercase letters of the alphabet until the codes are finished). The reason for this is to use the percentage used by each set of code to finally discover the goals of the content produced by the channel and the thoughts of the group members. All raw content, analytic and code are entered into MAXQDA 2020 software for categorization.