4. Findings
Each set of codes represents a specific thought and purpose. After
analyzing and assigning different codes to the analysis, by calculating
the repetition percentage of each set of code in channels and group, it
is determined in which direction the content is focused. Since the
content is reviewed daily in the channels and each person in the group
is analyzed and coded separately, we have assigned a score of 5
(maximum) to 2 (minimum) for the number of codes in each set. Channels
ultimately contain 4 sets of codes, so the set with the most code per
day receives the number 5, and then the numbers 4, 3, and 2 are assigned
to the other sets. After completing scoring in channels and group, each
set of codes, by dividing this number by the total score of the channel
or group (the sum of the scores of that code on all days or among all
people), earns a specific point. Therefore, the percentage of impact of
each set is determined so that conclusions and modeling can be done
based on it.
According to the coding of the analyses as well as the percentage method
described, we come to a series of results that we refer to using table
and model: