3. 2. Method of analysis
Using the theoretical foundations of research and focusing on the topics
of interest in the CDA method, as well as using accurate content
analysis, we separate the implicit meanings from the explicit meaning of
the content and finally discover the purpose of the content produced. We
identify the content as important in every way (place, time, author and
content provider). In this research, each code identifies a specific
aspect of the content, different content with different ways of
expression may intend to show and induce a specific concept in the mind
of the audience, so the researcher pursues different contents that
pursues a common goal. Each code is marked with an English letter and
the value used is also specified (we start with uppercase letters,
assign the letters with the highest number of repetitions in
alphabetical order to finish the letters of the alphabet, for the
remaining codes do this process We continue with lowercase letters of
the alphabet until the codes are finished). The reason for this is to
use the percentage used by each set of code to finally discover the
goals of the content produced by the channel and the thoughts of the
group members. All raw content, analytic and code are entered into
MAXQDA 2020 software for categorization.