H3: there is positive impact for team identification on loyalty
H3a: there is positive impact for team identification on behavioural loyalty
H3b: there is positive impact for team identification on attitudinal loyalty
3.4. Fan’s behavioural and attitudinal loyalty
Behaviour of loyalty is related mostly to significant attitudes (Bauer et al., 2008). As attitudinal loyalty must always grasp the attitude of the actual purchasing (Kaynak et al., 2008; Stevens & Rosenberger, 2012). Biscaia et al. (2013) mentioned, as well, that attitudinal loyalty is positively associated with behavioural loyalty. Therefore: