H3: there is positive impact for team identification on loyalty
H3a: there is positive impact for team identification on
behavioural loyalty
H3b: there is positive impact for team identification on
attitudinal loyalty
3.4. Fan’s behavioural and attitudinal loyalty
Behaviour of loyalty is related mostly to significant attitudes (Bauer
et al., 2008). As attitudinal loyalty must always grasp the attitude of
the actual purchasing (Kaynak et al., 2008; Stevens & Rosenberger,
2012). Biscaia et al. (2013) mentioned, as well, that attitudinal
loyalty is positively associated with behavioural loyalty. Therefore: