H2: Team Trust in the team is positively linked with team identification
3.3. Team identification and loyalty
There are a few studies that discussed the link between loyalty and team identification and. For example, on one hand, Matsuoka et al. (2003) found a significant relationship between team identification and satisfaction on loyalty. On the other hand, Bodet and Bernache-Assollant (2011) indicated that team identification is a predictor of attitudinal loyalty, but, it does not influence behavioural loyalty (i.e., how many years an individual was a fan of the team and how many games they watched). Therefore, we propose: