Empirical Analysis on the Influence of Individual
Characteristics and Consumption Motivation on Sports Consumption
Satisfaction
A.Xiaofei Fan: Department of PE, Jiangsu University, Zhenjiang 212013,
China
B.Shiyi Chang:School of Finance and Economics, Jiangsu University,
Zhenjiang 212013, China
Corresponding author: Haibo Chen School of Finance and Economics,
Jiangsu University, Zhenjiang 212013, China. E-mail address:
hbchen@ujs.edu.cn.