Findings
The study used a document analysis and subjected the collected VMGs of
the cooperatives into semantic analysis in order to reflect collectivism
in a three-pronged dimension such as economic, social and political. The
study used submitted social audit reports of the cooperatives. Tables 4
to 7 present the frequency count and percentages of the economic, social
and political themes in the vision statements of the cooperatives. The
vision statements represent the members’ collective aspirations and
reasons of existence of their respective cooperatives.
Table 4. Reflecting Collectivism in the Vision Statements of
Cooperatives