Findings
The study used a document analysis and subjected the collected VMGs of the cooperatives into semantic analysis in order to reflect collectivism in a three-pronged dimension such as economic, social and political. The study used submitted social audit reports of the cooperatives. Tables 4 to 7 present the frequency count and percentages of the economic, social and political themes in the vision statements of the cooperatives. The vision statements represent the members’ collective aspirations and reasons of existence of their respective cooperatives.
Table 4. Reflecting Collectivism in the Vision Statements of Cooperatives