The Impact of Tribal Politics on Public Passion to Digital Trade in
Current Ethiopia
Abstract
Ethiopia, a country once denoted as the cradle of mankind with a
civilization of over 3000 years (Williams, 1997), is now at the
threshold of disintegration (Leta, 199). Since the prejudiced
exclusionary tribal political ideology, which was authored and delivered
by TPLF (Tigray Liberation Front), has come to the show in 1991 (Hagman,
2013), the country has jolted into recurrent political turmoil and
instability (Abbink, 2011). Following this, the passion and agility of
citizens to digital trade has been distressed, paving the way to the
threat of a potential digital divide. This article examines the impact
of the practice of this political ideology on public passion for digital
trade, and if this impact leads to the prevalence of digital divide in
the country. To this end, a comprehensive analysis is made on the data
gathered thru a questionnaire from a sample size that contains 45
informants. GPower and SPSS have been used to determine the sample size
population and analyze the data gathered therefrom. The finding exhibits
that the xenophobic tribal political ideology has a significant impact
the craving public passion to digital trade, signifying the imminent of
the manifestation of digital divide.
