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Nation Media Group and ‘The Truth’: How the firm’s slogan shapes its newspapers’ financial news gathering
  • Mark Kapchanga
Mark Kapchanga
Jomo Kenyatta University of Agriculture and Technology

Corresponding Author:[email protected]

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The study used qualitative research design where semi-structured interviews were conducted through face-to-face, telephone and Skype. Informed consent was obtained from the respondents after having received and understood all the study-related information. The data was gathered for three months and covered Kenya, Uganda and Tanzania. The research used referral sampling, involving 120 reporters and editors who handle financial news.