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Capitalizing on game Theory for Optimal Marketing decision in Service Industry: Evidence from telecommunication Industry in Nigeria
  • oluwakemi oreagba,
  • olaleke ogunnaike,
  • Oladele kehinde
oluwakemi oreagba
Covenant University

Corresponding Author:[email protected]

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olaleke ogunnaike
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Oladele kehinde
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Abstract

The paper aims to capitalize on game theoretic techniques- Prisoner Dilemma, Cournot model, Betrand model, Quasi-game, and Stackelberg for optimal service marketing decision within the Telecommunication industry.
Apr 2021Published in SAGE Open volume 11 issue 2 on pages 215824402110231. 10.1177/21582440211023199