This policy is advanced in a transformative proactive manner to address
the needs of Uber Technologies to manage diversity in a male-dominated
tech sector. The policy is proposed after a series of internal struggles
and unflattering media attention to help delineate the procedure as well
as the rationale for the achieving gender diversity. Social identity and
Social identity threats are discussed in relation to gender and work as
well as the business case for diversity in a tech company.
Recommendations and advice are made to advance diversity and manage
resistance on an individual level, an organizational culture level and a
procedure level.