Using the analytic hierarchy process methods to construct the assessment
indicators weight system of digital business Chinese materials
Abstract
China’s rapid economic growth has lead foreigners would to increasingly
become interested learning Chinese as a foreign language. Hence, not
only in Taiwan but also in other countries, various business Chinese
courses are being offered by universities, and international companies.
Due to this increase in the need to provide to provide exceptional
instruction, designing suitable business Chinese materials has become
significance. To meet this need, this study aims to construct assessment
indicators of digital Chinese materials toward non-native Chinese
speaking businessmen and women (NNCSB). The preliminary “PC2U”
assessment indicators are constructed on the basis of cognitive load
theory, characteristics of adult learners learning Chinese, review on
digital business Chinese materials, and previous empirical findings. The
“PC2U” assessment indicators, which include 4 dimensions, 11 criteria,
and 63 indicators, followed by the analysis hierarchy process (AHP) are
used to construct the weight system for the “PC2U” assessment
indicators. This study found that priorities, with respect to 4
dimensions (production, content, usage, and usefulness), to access
digital business Chinese, that “content”, which consists of
credibility, data update, and learning needs, is foremost. Moreover, it
will be proven here that of 3 criteria in the “content” dimension to
assess digital business Chinese, that “learning needs” is equally as
important as “credibility”, and both are the former two are more
crucial than “data update”. The constructed assessment indicators
weight system of digital business Chinese materials is not only
beneficial to fill the knowledge gap on business Chinese research, but
also help publishers and teachers compile and select high quality
digital business Chinese.