Conclusion
Besides focusing on the content of leadership (e.g., meaning of
leadership, significance of leadership, the actions of leaders), the
study of leadership discourse should analyze the multiple ways people
construct leadership. This study is an effort in that direction, and its
contribution needs to be seen in the context of the interdisciplinary
nature of leadership.
Various societies engage in various discursive practices of portraying
leadership and leaders through arts, texts, media, and rhetoric. While
doing so, thy use discourse strategies to represent meanings of
leadership in ways that fit their perception, amplify certain aspects,
and r minimizing other aspects. This study looked at how business
oriented publications portray leadership by focusing on five leading
business e-publications. It found six discourse strategies, namely
simplification, amplification, enumeration, imperative, typification,
and metaphor. The strategies fulfil two main functions. One is to
emphasize a certain meaning of leadership. Amplification and imperatives
fulfil the function of emphasizing. The second is to simplify a process
or a phenomenon, which is attempted by simplification, enumeration,
typification, and metaphor.
The basis of the writers’ claims to knowledge about leadership is rarely
stated. However, they occasionally premise their statements on prior
leader observations, scholarly sources, or authoritative sources.