Enumeration
A related, but common discourse strategy across the e-magazines, isenumeration, a deliberate attempt to establish a number that constitutes the sum of qualities that define leadership. Enumeration is an ordered listing of attributes, qualities, and functions. Although there is no evidence of “ordering” in the current corpus of texts, listing is common. Essentially, it is a pattern common among many of the titles to use a numerical value to identify traits, characters, behaviors, skills, and habits that the writers deem necessary to define leadership. An interesting enumeration practice is to list a large number of personal qualities in texts such as this: “22 Qualities That Make a Great Leader” (Entrepreneur , October 28, 2016). The style of popular media might call for catchy titles. Except in cases where simplification is attempted, the enumeration appeared to focus on maximizing a list.