Findings
Discourse analysis of the sample texts reveals that the business media
construct leadership primarily as leader agency. The business media,
while emphasizing the primacy of the leader, obscure follower agency and
the roles various tangential players have in business and social actions
( see Tessema, 2019). How does the online business media perpetuate such
a discourse of leadership? What are the dominant discourse strategies?
These questions inevitably lead to looking at textual constructions and
elements. Analysis of the sample business texts reveal six
representation strategies that writers employ to convey their contents.
These are simplification, amplification, enumeration, imperative,
typification, and metaphor.