Imperative
Another common strategy is the use of imperatives, a peremptory
or commanding tone both in the titles and within the body of texts.
Imperative has various stylistic and semantic functions. One function is
to emphasize a message. Another reason why writers use imperative is to
show authoritative intent. Imperatives have various characteristics.
They are directional and forceful. They also signal confidence,
certainty, and authority.
The following excerpt from the article “Master These 6 Coaching Skills
to Lead Your Team Where They’ve” might illustrate the imperative
character of the writing style:
Illustrative Excerpt 2
When you commit to coaching your team members, take the time to
explain why you are coaching that person. Tell them that you are
making a commitment to developing everyone on the team and that you are
going to be coaching them on a regular basis. The reason behind this is
to help them get where they want to go and to help them grow and achieve
their goals. (Entrepreneur, April 19, 2018)
When writers use imperative, they adopt a telling orientation.