Who uses the Guidelines?

This document is prepared for those working with the brands. The users can be categorised into two groups.

Internal Users

These are employees of the companies working across different department and the different global office. For staff designing a letterhead in America should use the same design as staff in Europe. This brand guide also influences the internal communications within the organisation.

External Users

They are vendors, contractors or design agencies working with the brand. They may not have a full understanding of the brand; the brand guidelines provide that information from the brand’s perspective. The documents guide these external users through the core elements of the brand, assisting them designing and producing compelling communications which align to the brand’s identity.