What is a Brand Guideline?
A brand guideline is a document that provides detailed information about
the brand. It highlights the brand values and identities, set out
detailed information about the brand identities, set the rule about the
composition, design and general use of a brand identity and present
examples and templates of marketing collaterals.
The brand guideline is also called the brand book, brand bible or style
guide. Andrys (2019) described it as the owner’s manual on how to
“use” their brands. It explains how Organisations wants their
stakeholders to see their brands. This guide influences both internal
and external communications, marketing and advertising. It is an attempt
to properly document things about the brand and making it available for
different stakeholders that might need it.