Who prepares the
Guidelines?
The Brand guideline should be prepared by whoever developed the brand.
Depending on the size of the Organisation, Often, Brand agencies are
responsible for developing the different elements of a brand, especially
after rebranding and they are responsible for developing the guidelines
for the Organisation that employed them. Landor who developed the BP
brand and Wolff Olins who developed the London 2012 Olympics logo will
be responsible for the brand guidelines. It should be part of the
project’s deliverables.
For smaller brands or startup, the graphics designer who developed the
brand identities should make the guidelines available. Artist Simon
Oxley designed the now-famous Twitter bird logo which was Twitter bought
on iStockphoto for $15, then Twitter was an upcoming start-up company
but the bird has been redesigned, the new design is presented under
their brand resources on their website .
If the business owner or the company has developed the brand identity,
it is essential to document the creative decisions they have made.
Microsoft changes its logo for the first time in 25 years; the logo
developed mainly by Microsoft employees. That is an in-house design, and
they must prepare their identity guideline as they expect various
stakeholders around the world knows about the new brand and how it
should and should not be used.