Who uses the Guidelines?
This document is prepared for those working with the brands. The users
can be categorised into two groups.
Internal Users
These are employees of the companies working across different department
and the different global office. For staff designing a letterhead in
America should use the same design as staff in Europe. This brand guide
also influences the internal communications within the organisation.
External Users
They are vendors, contractors or design agencies working with the brand.
They may not have a full understanding of the brand; the brand
guidelines provide that information from the brand’s perspective. The
documents guide these external users through the core elements of the
brand, assisting them designing and producing compelling communications
which align to the brand’s identity.