Marketing higher education in Africa is a growing research domain, and
there is a shortage of knowledge about how higher education in Africa
are marketing themselves towards prospective students. Despite
inadequate funding for the existing tertiary institutions, there are
growing numbers of Universities to meet the quest of students for higher
education. Understanding the size and key stakeholders in this market is
for both administrative and research purposes. Likewise, it is essential
for strategic planning and developing effective marketing communications
strategies. The paper presents an overview of Universities structure in
Nigeria, recognising the different classification of the public and
private Universities. The number of Universities across different states
and geo-political zones are presented. The analysis offers both
theoretical and practical implications for researchers, University
managers and policymakers.