This qualitative case study studied and explored how seven senior high school teachers in the Philippines taught Media and Information Literacy in the early years of its implementation through interviews, and analysis of the teachers’ lesson plans. To guide the data analysis, the researcher used the seven phases of analytic procedures or data analysis as described by Marshall and Rossman (2011). Results revealed that there was confusion and misunderstanding among school authorities as to the qualities of prospective MIL teachers as shared by the informants; motivation and preparation of MIL teachers were inadequate; and teachers did not have a deep understanding of the meaning, significance, and scope of the subject, MIL. Furthermore, the selected teachers simply used whatever strategies they know; and materials were not readily available for their use.