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Application of Whiteheadian Creativity to Corporate Creativity: A Five Cs Creativity Model
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  • Hong Park,
  • Il-Hyung Cho,
  • Sonia Park,
  • Geon-Cheol Shin
Hong Park
Saginaw Valley State University

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Il-Hyung Cho
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Sonia Park
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Geon-Cheol Shin
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Creative abstract imagination is important in creativity. We propose a five Cs creativity model. 3Cs from individual creativity and 2Cs from organizational structure.