Abstract
Facebook functions as an intermediary for the art-related communicative
action. If earlier the publicity of art has been controlled by
institutions, now on social media the institutional art world and the
outsider of the institutional recognition, the art life activity,
function more equally. The users have possibilities for professional
participation and action without the steering systems. I have proved in
my doctoral thesis, Art Life as Communicative Action on Facebook (2022),
that social media has possibilities to build the new public spheres. In
this Crosscurrents article, I am interested in how the
development could help the Finnish art and cultural policy to aim
towards a more democratic and open system. This demands that
institutional actors of state recognize the possibilities and also, the
right providers for the services.