ScholarOne - Topic- Moderating role of Green Rewards on Employee Green
Habits for Environmental Sustainability at Workplace
Abstract
Abstract:- Many studies have been done regarding individual habits in
the domain of psychology and health, but relatively lesser in management
studies. According to scholars, there is a gap between an individual’s
attitude and behaviour toward sustainability, meaning that while the
individual may have a favourable attitude toward sustainability, their
behaviour does not reflect that attitude. The Theory of Cognitive
Dissonance (Festinger,1957) has done an excellent job of explaining the
discrepancy. Today’s organisations are changing their business models to
meet consumer demands aligned with sustainability. Habit, a recurrent
behavioural pattern that has been ingrained over time and is very
difficult to change, gives us a chance to investigate this part of
management for sustainability in the long run. According to our
assumptions, Green Behaviour mediates the relationship between Green
Attitude and Green Habits, and Green Reward moderates the relationship
between Green Behaviour and Green Habit.