Abstract
Research on social and personality psychology of political ideology has
focused largely on Western democracies. To understand the extent to
which this work can generalize beyond the social and political contexts
in which they are studied, we conducted two studies in India (total N =
2836). First, we developed and validated a scale to measure ideology in
India and identified two sociocultural factors: adherence to norms and
to hierarchy; economic ideology was unreliable. Last, we identified the
correlates of political ideology in India drawing from theoretical and
empirical work on social and political psychology. This work adds to
social psychological literature as an initial step in theory development
to study political ideology in one Global South context.