Abstract
Digital technology is transforming innovation at its core stanchly
in an unceasing manner (Schrage, 2009), (Klein, 2014) and (Tsolis,
2009). In a swiftly rolling competitive digital setting the worth of
SWOT analysis for crafting a decent and complying sales strategic plan
goes beyond a reasonable doubt (Cates, 2019). Maintaining the status quo
might cause consequences that would bottleneck the advance of digital
sales and businesses in one or multiple ways (Cory, 2019). This paper
examines the worth of properly conducted SWOT analysis in sales
strategic planning to increase the effectiveness and competence of
online business by expanding volume of sales and augmenting customer
satisfaction rates. The study analyses data collected from secondary
sources such as pertinent literatures, books, academic journals, and
best industry practices. The finding exhibits that SWOT analysis plays a
pivotal role in crafting a successful sales strategic plan that helps
taking conversant decisions to expand and advance the digital sale
volumes and operations.
