Abstract
This article answers calls for research into the field of international
entrepreneurship (henceforth IE) in the context of emerging economies.
In doing so, the research simultaneously heeds appeals for greater
methodological variety to broaden the scope of inquiry in the field of
international business research. Drawing on internationalization and
entrepreneurial process modelling theory, this multiple-case study
provides unique insights into the phenomena of IE in emerging market
settings. It elaborates upon the processes behind IE’s discovery of
opportunities; it extends our understanding of IEs resource deployment;
and it identifies sources of competitive advantages among IEs in
emerging markets. Insights gained from this empirical study were
translated into propositions corroborating, elaborating, and challenging
existing theory and assumptions. Above all, this research questions our
understanding of institutional and transaction cost theory in the
internationalization processes of IEs.