loading page

A qualitative study of Relational intent in an ongoing B2B channel relationship
  • ANINDYA CHAKLADAR,
  • Amit Mookerjee,
ANINDYA CHAKLADAR
Indian Institute of Management Lucknow, Noida Campus

Corresponding Author:[email protected]

Author Profile
Amit Mookerjee,
Author Profile

Abstract

This is a qualitative study by which a framework to estimate relational intent between channel partners in B2B industries is proposed. This also give an integrative approach for valuation of dyads in a channel. The proposed framework needs to be empirically tested.