Networking and Its Effects on SME Export Marketing Orientation in
Emerging Markets
- Mehran Najmaei,
- Davide Emanuele Saturno,
- Shaheen Mansori
, - Markus Raueiser,
- Olivier Fuchs
Abstract
The shift from a domestic market to a global and international market is
not an option but survival for many SMEs. However, this move has brought
more complexities and challenges for SMEs which have limited resources.
The challenges associated with entry into the new market can be even
more complex when firms intend to expand their business to an emerging
market as usually in these markets the infrastructure and regulations
are not as established as developed markets. Despite a vast amount of
research on internationalization, SMEs and Emerging Markets, there is
limited literature on the impact of networking on the success of SMEs
internationalization. Therefore, this paper aims to provide an in-depth
review of current literature about the potential effects of networking
as one of the approaches for internationalization in emerging markets.
For this paper, studies from 2000 to 2016 were selected and received.
The results show that networking is an integrated part of
internationalization for SMEs and born global companies. Based on the
evidence provided by the literature, this capability helps SMEs to be
more market-oriented to survive a highly competitive environment in an
emerging market. Furthermore, it could help a firm to achieve synergy in
the supply chain.