Political memes: A dominant Communication culture amongst millennials in
Uganda
- Faiswal Kasirye
Abstract
Today, internet memes have become a part of the political campaigning.
This paper thus analyses how internet memes have been used as a medium
to communicate political messages amongst millennials in Uganda.
Parameters like political engagement, influence on political views and
voting behavior are used to analyze the different political memes
trending on social media platforms in Uganda under the framework of the
elaboration of likelihood model of management.