Emmanuel Mogaji is a Lecturer in Advertising and Marketing Communications at the University of Greenwich, and a Fellow of the Higher Education Academy (HEA). He has published several peer-reviewed journals articles and book chapters, and presented his work in many national and international conferences. Emmanuel's primary area of interest is ABCDE of Marketing Communications - Advertising, Branding, Communications, Digital and Ethics, with a strong focus on service brands. He has studied attitudes towards brands and advertisements through various media such as print and social. He holds a PhD in Marketing.