Tourism Seasonal Research on Inbound Tourism
- Yin-Ju Chang,
- Shieh-Liang Chen,
- Tzong-Shyuan Chen,
- Min-Shiang Hwang
Abstract
Seasonality is one of the significant features in tourism market. This
study employs the X-13 ARIMA-SEATS method to tourism market in Taiwan.
Tourists who had come to Taiwan from 1981 to 2016 mainly came from Asia,
followed by the Americas and Europe. In Asian area, tourists from
Mainland China account for the highest percentage, followed by Hong Kong
and Japan, whose overall resources provide favourable conditions for
industrial development. Rapid growth in the number of tourists coming to
Taiwan gives rise to the issue of uniform distribution of tourists
during the year, namely, tourism seasonality. The empirical results show
that tourism seasonality of tourists coming to Taiwan is randomly
changing. Analysis should be conducted concerning sustainable planning,
environmental dynamic carrying capacity and sustainable development. The
high tourism seasons are March, April, November and December. However,
January, July and September every year are off-season in Taiwan's
tourism market, with gradual decreasing number of tourists compared with
those in high-season months. The contribution of this research is the
analysis of data from high-season and off-season months, The local
transport routes and environmental facilities can be planned for the
high-season months, in order to develop diversified tourism marketing
and strategies, improve the utilisation of space, and enhance business
performance. During off-season months, Stay at Home Economic may be
developed through Internet or platform marketing to provide
distance-free remote services. For the overall environment, The analysis
between off-season and high-season months not only helps to generate
economic development, but can provide a sustainable planning direction,
and link environmental dynamic carrying capacity and sustainable
development.