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The mechanism between the evolution of cognitive logics and entrepreneurial opportunities: A longitudinal comparative analyses of two cases

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posted on 10.06.2021, 17:21 by Jiandu HeJiandu He, Xinbo Sun
Although the discovery/creation of entrepreneurial opportunities are extremely important, the process of analysis, evaluation and screening of the ideas cannot be ignored. This study selects two companies from China as case to explore the mechanism between the evolution of cognitive logics and entrepreneurial opportunities. We find that the entrepreneur/entrepreneurial team will pay attention to the innovation, consensus and practicality of ideas, and the cognitive logics using different knowledge structures in the evaluation of ideas include three types of, i.e., single, parallel and natural, logics. Finally, this explores the deeper reasons for the mutual transformation between discovery opportunities and creation opportunities.


Declaration of conflicts of interest

The authors declare no conflicts of interest

Corresponding author email

Lead author country


Lead author job role

PhD Student

Lead author institution

Northeastern University School of Business Administration

Human Participants


Ethics statement

Our study is not necessary for participant consent or approval from an Ethics Committee or Institutional Review Board, human participants only provided us with relevant information about the entrepreneurial development of the case firm to ensure the reliability and validity of our study, and did not involve the disclosure of their own privacy.


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