Preprints are early versions of research articles that have not been peer reviewed. They should not be regarded as conclusive and should not be reported in news media as established information.
The mechanism between the evolution of cognitive logics and entrepreneurial opportunities: A longitudinal comparative analyses of two cases
preprintposted on 10.06.2021, 17:21 by Jiandu HeJiandu He, Xinbo Sun
Although the discovery/creation of entrepreneurial opportunities are extremely important, the process of analysis, evaluation and screening of the ideas cannot be ignored. This study selects two companies from China as case to explore the mechanism between the evolution of cognitive logics and entrepreneurial opportunities. We find that the entrepreneur/entrepreneurial team will pay attention to the innovation, consensus and practicality of ideas, and the cognitive logics using different knowledge structures in the evaluation of ideas include three types of, i.e., single, parallel and natural, logics. Finally, this explores the deeper reasons for the mutual transformation between discovery opportunities and creation opportunities.
Declaration of conflicts of interestThe authors declare no conflicts of interest
Corresponding author firstname.lastname@example.org
Lead author countryChina
Lead author job rolePhD Student
Lead author institutionNortheastern University School of Business Administration
Ethics statementOur study is not necessary for participant consent or approval from an Ethics Committee or Institutional Review Board, human participants only provided us with relevant information about the entrepreneurial development of the case firm to ensure the reliability and validity of our study, and did not involve the disclosure of their own privacy.
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