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The Worth of SWOT in Digital Sales Planning by Daniel Solomon 07 2021.docx (61.05 kB)
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The Worth of SWOT in Digital Sales Planning

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posted on 12.07.2021, 18:36 by Daniel SolomonDaniel Solomon

Digital technology is transforming innovation at its core stanchly in an unceasing manner (Schrage, 2009), (Klein, 2014) and (Tsolis, 2009). In a swiftly rolling competitive digital setting the worth of SWOT analysis for crafting a decent and complying sales strategic plan goes beyond a reasonable doubt (Cates, 2019). Maintaining the status quo might cause consequences that would bottleneck the advance of digital sales and businesses in one or multiple ways (Cory, 2019). This paper examines the worth of properly conducted SWOT analysis in sales strategic planning to increase the effectiveness and competence of online business by expanding volume of sales and augmenting customer satisfaction rates. The study analyses data collected from secondary sources such as pertinent literatures, books, academic journals, and best industry practices. The finding exhibits that SWOT analysis plays a pivotal role in crafting a successful sales strategic plan that helps taking conversant decisions to expand and advance the digital sale volumes and operations.

Funding

Self

History

Declaration of conflicts of interest

None.

Corresponding author email

talktothesolomons@gmail.com

Lead author country

United States

Lead author job role

PhD Student

Lead author institution

LIGS University

Human Participants

Yes

Ethics statement

This work is completely mine.

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