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The Importance of Needs in Uses and Gratification Theory

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posted on 2022-05-07, 20:51 authored by Faiswal KasiryeFaiswal Kasirye

Coined in the early 1940s by Katz and Blumler (1974), the uses and gratifications theory deals with understanding why people use certain types of media, what needs do they have to use them, and what gratifications do they get from using them. Historically, the theory was first introduced to understand why people chose to consume the various forms of media that were present at the time in 1940s.

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Corresponding author email

kasirye.faiswal@gmail.com

Lead author country

  • Malaysia

Lead author job role

  • Practitioner/Professional

Lead author institution

International Islamic University Malaysia

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I read it thoroughly its a good to read Read More