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Striving for relevance in a competitive market The case of Leeds Becket University’s brand identity.pdf (444.82 kB)
Striving for relevance in a competitive market: The case of Leeds Becket University’s brand identity
preprintposted on 2018-10-29, 23:13 authored by Emmanuel MogajiEmmanuel Mogaji
A working paper exploring the various logo change of the Leeds Becket University.
Declaration of conflicts of interestNone
Corresponding author email@example.com
Lead author country
- United Kingdom
Lead author job role
- Higher Education Lecturer
Lead author institutionUniversity of Greenwich
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