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Striving for relevance in a competitive market The case of Leeds Becket University’s brand identity.pdf (444.82 kB)

Striving for relevance in a competitive market: The case of Leeds Becket University’s brand identity

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posted on 29.10.2018, 23:13 by Emmanuel Mogaji
A working paper exploring the various logo change of the Leeds Becket University.

History

Declaration of conflicts of interest

None

Corresponding author email

e.o.mogaji@greenwich.ac.uk

Lead author country

United Kingdom

Lead author job role

Higher Education Lecturer

Lead author institution

University of Greenwich

Licence

Exports

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