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Striving for relevance in a competitive market The case of Leeds Becket University’s brand identity.pdf (444.82 kB)
Striving for relevance in a competitive market: The case of Leeds Becket University’s brand identity
A working paper exploring the various logo change of the Leeds Becket University.
History
Declaration of conflicts of interest
NoneCorresponding author email
e.o.mogaji@greenwich.ac.ukLead author country
- United Kingdom
Lead author job role
- Higher Education Lecturer
Lead author institution
University of GreenwichComments
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