Strategic use of Business Model Canvas approach Implementation of English-medium instruction in non-English higher medical education
In this paper, my colleagues and I analyze the process of introducing the English language as a medium of instruction (EMI) in the Medical University with the use of the Business Canvas Model approach. This is significant because this research aims to contribute to a better understanding of challenges related to implementing EMI and to assist in promoting and implementing English as a medium of instruction in medical schools. The study aims to identify the main challenges and barriers to introducing English as a medium of instruction in medical schools.
The authors received no specific funding for this work.
Declaration of conflicts of interestThe authors declare that they have no competing interests.
Corresponding author firstname.lastname@example.org
Lead author country
- Russian Federation
Lead author job role
Lead author institutionSiberian State Medical University