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Strategic use of Business Model Canvas approach Implementation of English-medium instruction in non-English higher medical education
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  • Maria A. Shevchenko,
  • Olga S. Kobyakova,
  • Svetlana L. Vasilyeva,
  • Kristina V. Kulikova,
  • Ekaterina K. Tagina
Maria A. Shevchenko

Corresponding Author:[email protected]

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Olga S. Kobyakova
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Svetlana L. Vasilyeva
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Kristina V. Kulikova
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Ekaterina K. Tagina
Siberian State Medical University

Corresponding Author:[email protected]

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Abstract

In this paper, my colleagues and I analyze the process of introducing the English language as a medium of instruction (EMI) in the Medical University with the use of the Business Canvas Model approach. This is significant because this research aims to contribute to a better understanding of challenges related to implementing EMI and to assist in promoting and implementing English as a medium of instruction in medical schools. The study aims to identify the main challenges and barriers to introducing English as a medium of instruction in medical schools.