Strategic use of Business Model Canvas approach Implementation of
English-medium instruction in non-English higher medical education
Abstract
In this paper, my colleagues and I analyze the process of introducing
the English language as a medium of instruction (EMI) in the Medical
University with the use of the Business Canvas Model approach. This is
significant because this research aims to contribute to a better
understanding of challenges related to implementing EMI and to assist in
promoting and implementing English as a medium of instruction in medical
schools. The study aims to identify the main challenges and barriers to
introducing English as a medium of instruction in medical schools.