Strategic use of Business Model Canvas approach Implementation of English-medium instruction in non-English higher medical education
Preprints are manuscripts made publicly available before they have been submitted for formal peer review and publication. They might contain new research findings or data. Preprints can be a draft or final version of an author's research but must not have been accepted for publication at the time of submission.
In this paper, my colleagues and I analyze the process of introducing the English language as a medium of instruction (EMI) in the Medical University with the use of the Business Canvas Model approach. This is significant because this research aims to contribute to a better understanding of challenges related to implementing EMI and to assist in promoting and implementing English as a medium of instruction in medical schools. The study aims to identify the main challenges and barriers to introducing English as a medium of instruction in medical schools.