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Segmentation of Health-Care Consumers: Psychological Determinants of Subjective Health and Other Person-related Variables.

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posted on 2019-10-25, 22:31 authored by J.G. [Sjaak] Bloem, Joost Stalpers, Edward Groenland, Kees van Montfort, Fred van Raaij

In addition to the personalization of medical treatment, there is an observable, growing trend toward tailoring support programs more closely to individuals. Supportive programs are non-medical programs that – in addition to medical treatment or intervention – intend to help improve patients’ health status. The segmentation model developed by Bloem & Stalpers (2012) may serve as a solid basis for such an approach. The model is not designed for or based on a general population; it is instead focused on individuals’ ‘health experience’ and is therefore a ‘cross-disease’ model. This model is based on the main psychological determinants of subjective health: acceptance and perceived control. The model identifies four segments of health-care consumers, based on high or low values on these determinants. The focus of the present study is to get insights into how the four segments differ in terms of person-related variables, such as socio-demographic and socio-economic variables. In the study, several relationships between segments and person-related variables have been identified. Based on these outcomes, unique profiles have been formed for each of the four segments. Applications of the profile-enriched model in daily practice and recommendations for further research are suggested.


Declaration of conflicts of interest

The authors declare no conflicts of interest.

Corresponding author email

Lead author country

  • Netherlands

Lead author job role

  • Higher Education Researcher

Lead author institution

Nyenrode Business Universiteit

Human Participants

  • Yes

Ethics statement

The research is completely in line with the Dutch ethical laws, rules and regulations. The GfK – – panel has been used for this research. The Dutch ethical laws, rules and regulations are incorporated in their policy and panel management. Informed consent (see ) For all research within GfK, informed consent is organized as follows. Only the respondents who declare to have no objection to their responses being used for research, will be selected for the research.


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