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The Covid-19 pandemic has caused the biggest humanitarian crisis of the 21st century. In an
overpopulated country like Bangladesh, it is even tougher to fight the situation. The government
and different stakeholders are relentlessly encouraging people to maintain the necessary health
care measures where the mass media is playing the supporting role. The research examines how
mass media has been influencing in the behavioral change during this pandemic and played the
role of "changing agent". The research is designed on mixed method, including content analysis
and survey. This study analyses 191 health awareness-based news from three different print
newspapers and two television channels' prime hour bulletins within the timeline of 1st March to
31st March. Also, a survey questionnaire was set with close-ended questions to accumulate
people's feedback. Using the "The Behaviorism Theory", this study explains, how all behaviors
are acquired through conditioning. Throughout this theoretical lens, this research finds out how
media worked as an external stimulus in changing people's behavior pattern. The findings suggest
that media had positive impact over its audience which inspired people to practice safety
measurements in such crisis.