Restyling newspaper industry to profitability amid commercial meltdown:
The call for quality journalism in Kenya
Abstract
Data was collected through one-on-one and telephone semi-structured
interviews between March 2018 and March 2019 involving 218 editors and
reporters drawn from 15 Kenyan print and online newspapers. The study
used simple random sampling where each population member had a fair
chance of being considered for the research. Data gathered was organised
methodically guided by the research objectives, transcribed and
subsequently cleaned and labelled before a suitable framework was
identified. It was then coded, themes identified and patterns of the
data noticed building to a sequence of events.