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Memes full Qualitative .pdf (830.89 kB)

Political memes: A dominant Communication culture amongst millennials in Uganda

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posted on 2020-03-04, 18:16 authored by Faiswal KasiryeFaiswal Kasirye

Today, internet memes have become a part of the political campaigning. This paper thus analyses how internet memes have been used as a medium to communicate political messages amongst millennials in Uganda. Parameters like political engagement, influence on political views and voting behavior are used to analyze the different political memes trending on social media platforms in Uganda under the framework of the elaboration of likelihood model of management.




Declaration of conflicts of interest


Corresponding author email

Lead author country

  • Uganda

Lead author job role

  • Postgraduate Student

Lead author institution

International Islamic University Malaysia

Human Participants

  • Yes


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