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Political memes: A dominant Communication culture amongst millennials in Uganda

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posted on 04.03.2020 by Faiswal Kasirye

Today, internet memes have become a part of the political campaigning. This paper thus analyses how internet memes have been used as a medium to communicate political messages amongst millennials in Uganda. Parameters like political engagement, influence on political views and voting behavior are used to analyze the different political memes trending on social media platforms in Uganda under the framework of the elaboration of likelihood model of management.

Funding

None.

History

Declaration of conflicts of interest

None.

Corresponding author email

kasirye.faiswal@gmail.com

Lead author country

Uganda

Lead author job role

Postgraduate Student

Lead author institution

International Islamic University Malaysia

Human Participants

Yes

Licence

Exports

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