Preprints are early versions of research articles that have not been peer reviewed. They should not be regarded as conclusive and should not be reported in news media as established information.
Political memes: A dominant Communication culture amongst millennials in Uganda
preprintposted on 2020-03-04, 18:16 authored by Faiswal KasiryeFaiswal Kasirye
Today, internet memes have become a part of the political campaigning. This paper thus analyses how internet memes have been used as a medium to communicate political messages amongst millennials in Uganda. Parameters like political engagement, influence on political views and voting behavior are used to analyze the different political memes trending on social media platforms in Uganda under the framework of the elaboration of likelihood model of management.
Declaration of conflicts of interestNone.
Corresponding author firstname.lastname@example.org
Lead author countryUganda
Lead author job rolePostgraduate Student
Lead author institutionInternational Islamic University Malaysia
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