Political memes: A dominant Communication culture amongst millennials in Uganda

2020-03-04T18:16:26Z (GMT) by Faiswal Kasirye

Today, internet memes have become a part of the political campaigning. This paper thus analyses how internet memes have been used as a medium to communicate political messages amongst millennials in Uganda. Parameters like political engagement, influence on political views and voting behavior are used to analyze the different political memes trending on social media platforms in Uganda under the framework of the elaboration of likelihood model of management.