Preprints are early versions of research articles that have not been peer reviewed. They should not be regarded as conclusive and should not be reported in news media as established information.
Pink Purchasing: Interrogating the Soft Power of Japan's Kawaii Consumption
preprintposted on 02.12.2019, 22:44 authored by Shiri Lieber MiloShiri Lieber Milo
The cross-sectional study results reveal the importance of kawaii among Japanese women and positive aspects in consuming cute items; for working women, it was found, kawaii products help in dealing with stress and serve as a momentary gateway from the harsh world of everyday life to a romanticized world of one’s childhood and for younger women serve as a fashion statement.
Declaration of conflicts of interestNone
Corresponding author firstname.lastname@example.org
Lead author countryJapan
Lead author job roleHigher Education Researcher
Lead author institutionOsaka University
Ethics statementThe research protocol was approved by the research ethics committee of the Graduate School of Language and Culture, Osaka University, Japan.
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