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Opportunity-as-Hologram, real or artificial in Entrepreneurship

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posted on 2021-06-08, 00:15 authored by David LeongDavid Leong

Entrepreneurship concerns actions under uncertainties. Situated within that uncertainties are opportunities that entrepreneurs seek. How are these opportunities seen? Within the entrepreneurial opportunities are seeds with potentialities. Potentialities for profits. They are the reasons that entrepreneurs act up to exploit and to set in motion the entrepreneurial emergence. The intentionality follows with construction of a coherent set of activities or incoherent intuitive moves to pursue the opportunity, including injecting resources and mobilizing social and material networks. How are opportunities discovered, and perceived? The current academic debates feature discovery and creation. Are they existing independently, with pre-existing reality, even without being observed? Or as some argued that opportunities are not pre-existing in space and time with an objective existence but are subjectively and socially constructed. On contact with such opportunities, what spur entrepreneurs to act and what are the forces at work? Are they real or artificial? Can they be holographic representation and provide cues and signals to entrepreneurs to act? Can opportunity-as-hologram explains how entrepreneurs get inspired and motivated to pursuing the opportunities?

This paper will explore, revisit and recast perspectives on opportunities and addressing the subtle conceptual issues at the core of entrepreneurship theories that hold the two views, discovery and creation of opportunities to be both valid and mutually non-exclusive, on holographic terms. In the discussion, this paper will explore implicate order and explicate order which are quantum theory concepts theorized by physicist David Bohm as these theories were developed to explain the bizarre and unpredictable behaviours of subatomic particles, which have strong semblance to the same free-spiritedness and free-will self-organization behaviours of entrepreneurs.

Our theorization will have implications for entrepreneurs and entrepreneurial researches relating to quantum science references.


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Declaration of conflicts of interest


Corresponding author email

Lead author country

  • Singapore

Lead author job role

  • Independent researcher

Lead author institution

University of Canberra

Human Participants

  • No

Ethics statement

Not applicable.


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