Nation Media Group and ‘The Truth’: How the firm’s slogan shapes its
newspapers’ financial news gathering
Abstract
The study used qualitative research design where semi-structured
interviews were conducted through face-to-face, telephone and Skype.
Informed consent was obtained from the respondents after having received
and understood all the study-related information. The data was gathered
for three months and covered Kenya, Uganda and Tanzania. The research
used referral sampling, involving 120 reporters and editors who handle
financial news.