Preprints are early versions of research articles that have not been peer reviewed. They should not be regarded as conclusive and should not be reported in news media as established information.
Investigating commercial content practices of TikTok influencers .pdf (268.84 kB)

Investigating the commercial construct of TikTok influencers

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posted on 2022-08-23, 22:42 authored by Mathilde HogsnesMathilde Hogsnes, Tor-Morten Grønli, Kjeld Hansen

This paper investigates how commercial products and services are integrated into Scandinavian TikTok influencers content practices. In our preliminary results, presented in this preprint, we offer a descriptive overview of the extent to which Scandinavian TikTok influencers’ videos are commercially constructed and comment on the narratives used in their commercial videos. We conducted a netnographic content analysis of 1,390 TikTok videos posted by Scandinavian TikTok influencers. 


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