Preprints are early versions of research articles that have not been peer reviewed. They should not be regarded as conclusive and should not be reported in news media as established information.
In the absence of values and ideologies, Party-switching in Nigeria is inevitable.
preprintposted on 2018-11-15, 22:47 authored by Emmanuel MogajiEmmanuel Mogaji
This paper aims to explore the absence of values and ideologies within the political parties and how it contributes towards party switching, using the Nigerian political scene as a focus point. The personal values and ideologies of individual politicians was questioned as well. This paper further postulated that the neither the Nigerian politicians nor the political parties have values and ideologies they stand for. Not surprising there cannot be any alignment and politicians able to switch their party at will. They are not principled to stand for something that does not exists. Moving on beyond the 2019 election in Nigeria, the paper offers practical insights into brand identity development for political parties, especially the new ones.
Declaration of conflicts of interestNone
Corresponding author email@example.com
Lead author countryUnited Kingdom
Lead author job roleHigher Education Researcher
Lead author institutionUniversity of Greenwich
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