Hijacker marketing journals: A case study
2020-04-23T15:16:06Z (GMT) by
While its cognate disciplines, such as management and business, have long ago recognized the existence of and reacted to these hijacker journals, it was startling to see that marketing has been silent and at a loss for words. The aim of this paper is to sound an alarm that rends the air. The hope being that it will awake marketing’s research community because the time has come to realize the extent of, reflect about, and to react to the damage that these malicious journals have been causing to our discipline.