Preprints are manuscripts made publicly available before they have been submitted for formal peer review and publication. They might contain new research findings or data. Preprints can be a draft or final version of an author's research but must not have been accepted for publication at the time of submission.
its cognate disciplines, such as management and business, have long ago
recognized the existence of and reacted to these hijacker journals, it was
startling to see that marketing has been silent and at a loss for words. The aim of this paper is to sound an alarm that
rends the air. The hope being that it will awake marketing’s research community
because the time has come to realize the extent of, reflect about, and to react
to the damage that these malicious journals have been causing to our