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Hijacker marketing journals: A case study
preprintposted on 23.04.2020, 15:16 by Salim MoussaSalim Moussa
While its cognate disciplines, such as management and business, have long ago recognized the existence of and reacted to these hijacker journals, it was startling to see that marketing has been silent and at a loss for words. The aim of this paper is to sound an alarm that rends the air. The hope being that it will awake marketing’s research community because the time has come to realize the extent of, reflect about, and to react to the damage that these malicious journals have been causing to our discipline.
The author received no financial support for this paper.
Declaration of conflicts of interestThe author declares no potential conflicts of interest with respect to this paper.
Corresponding author firstname.lastname@example.org
Lead author countryTunisia
Lead author job roleIndependent researcher
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