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Wright Framing marketing management practice.docx (58.21 kB)
Framing marketing management practice.docx
preprintposted on 2020-01-21, 23:33 authored by Vic WrightVic Wright
An approach is proposed to the analysis of marketing management requirements in contexts where deriving them from the application of the marketing concept is naive.
Declaration of conflicts of interestThere are none
Corresponding author firstname.lastname@example.org
Lead author country
Lead author job role
- Higher Education Faculty 4-yr College
Lead author institutionUniversity of New England
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