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Framing marketing management practice.docx
preprintposted on 21.01.2020, 23:33 by Vic Wright
An approach is proposed to the analysis of marketing management requirements in contexts where deriving them from the application of the marketing concept is naive.
Declaration of conflicts of interestThere are none
Corresponding author email@example.com
Lead author countryAustralia
Lead author job roleHigher Education Faculty 4-yr College
Lead author institutionUniversity of New England
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