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Wright Framing marketing management practice.docx (58.21 kB)
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Framing marketing management practice.docx

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preprint
posted on 21.01.2020, 23:33 by Vic WrightVic Wright
An approach is proposed to the analysis of marketing management requirements in contexts where deriving them from the application of the marketing concept is naive.

History

Declaration of conflicts of interest

There are none

Corresponding author email

vic.wright@une.edu.au

Lead author country

Australia

Lead author job role

Higher Education Faculty 4-yr College

Lead author institution

University of New England

Human Participants

No

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