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Wright Framing marketing management practice.docx (58.21 kB)
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Framing marketing management practice.docx

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posted on 21.01.2020 by Vic Wright
An approach is proposed to the analysis of marketing management requirements in contexts where deriving them from the application of the marketing concept is naive.

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Declaration of conflicts of interest

There are none

Corresponding author email

vic.wright@une.edu.au

Lead author country

Australia

Lead author job role

Higher Education Faculty 4-yr College

Lead author institution

University of New England

Human Participants

No

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