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Wright Framing marketing management practice.docx (58.21 kB)

Framing marketing management practice.docx

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posted on 2020-01-21, 23:33 authored by Vic WrightVic Wright
An approach is proposed to the analysis of marketing management requirements in contexts where deriving them from the application of the marketing concept is naive.


Declaration of conflicts of interest

There are none

Corresponding author email

Lead author country

  • Australia

Lead author job role

  • Higher Education Faculty 4-yr College

Lead author institution

University of New England

Human Participants

  • No


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