Preprints are early versions of research articles that have not been peer reviewed. They should not be regarded as conclusive and should not be reported in news media as established information.
Wright Framing marketing management practice.docx (58.21 kB)
Download fileFraming marketing management practice.docx
An approach is proposed to the analysis of marketing management requirements in contexts where deriving them from the application of the marketing concept is naive.
History
Declaration of conflicts of interest
There are noneCorresponding author email
vic.wright@une.edu.auLead author country
- Australia
Lead author job role
- Higher Education Faculty 4-yr College
Lead author institution
University of New EnglandHuman Participants
- No
Comments
Log in to write your comment here...
