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Wright Framing marketing management practice.docx (58.21 kB)
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Framing marketing management practice.docx

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posted on 2020-01-21, 23:33 authored by Vic WrightVic Wright
An approach is proposed to the analysis of marketing management requirements in contexts where deriving them from the application of the marketing concept is naive.


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Lead author job role

Higher Education Faculty 4-yr College

Lead author institution

University of New England

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