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FAMILY BUSINESS "FROM HOME ONLY" DURING THE COVID-19 OUTBREAK IN INDONESIA: PROSPECTS AND STRATEGIES

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posted on 09.04.2021, 16:51 by Aan Jaelani, Ayus A. Yusuf, Layaman Layaman, Abdul Aziz, Sri Rokhlinasari
This article will explore the spread of COVID-19 which has an impact on the family economy in Indonesia. The lack of literature on family businesses during the economic crisis caused by the Coronavirus outbreak shows that this study is very important for family-run businesses. Business opportunities and prospects remain open to every family, but this requires a change in strategy in managing its business that is facing changes in work culture and the community's first choice in meeting needs. The qualitative method was used to read the initial phenomena about the family economic and business conditions of the COVID-19 in Indonesia with secondary data sources from reputable international publications, the Task Force for the Acceleration of Handling COVID-19 of Indonesian and WHO Coronavirus Disease, and the ideas of business practitioners. The conclusion of this paper is that the prospects of a family-run business are very open and even have the opportunity to succeed in the COVID-19 period by carrying out basic intervention dimensions that support smart, sustainable, and inclusive growth in family businesses: survival and longevity, firm growth, innovation, internationalization, and entrepreneurship

Funding

Faculty of Shariah and Islamic Economics, IAIN Syekh Nurjati Cirebon, Indonesia

History

Declaration of conflicts of interest

The author (s) declared no potential conflicts of interest with respect to the research and publication of this article

Corresponding author email

iainanjal@gmail.com

Lead author country

Indonesia

Lead author job role

Higher Education Researcher

Lead author institution

IAIN Syekh Nurjati Cirebon, Indonesia

Human Participants

Yes

Ethics statement

The author states that this article is our original work and is free from plagiarism.

Licence

Exports

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