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Download fileFAMILY BUSINESS "FROM HOME ONLY" DURING THE COVID-19 OUTBREAK IN INDONESIA: PROSPECTS AND STRATEGIES
preprint
posted on 2021-04-09, 16:51 authored by Aan JaelaniAan Jaelani, Ayus A. Yusuf, Layaman Layaman, Abdul Aziz, Sri RokhlinasariThis article will explore the spread of COVID-19
which has an impact on the family economy in Indonesia.
The lack of literature on family businesses during the economic crisis caused
by the Coronavirus outbreak shows that this study is very important for
family-run businesses. Business opportunities and prospects remain open to
every family, but this requires a change in strategy in managing its business
that is facing changes in work culture and the community's first choice in
meeting needs. The qualitative method was used to read the initial phenomena
about the family economic and business conditions of the COVID-19 in Indonesia
with secondary data sources from reputable international publications, the Task
Force for the Acceleration of Handling COVID-19 of Indonesian and WHO Coronavirus Disease, and the ideas
of business practitioners. The conclusion of this paper is that the prospects
of a family-run business are very open and even have the opportunity to succeed
in the COVID-19 period by carrying out basic intervention dimensions that
support smart, sustainable, and inclusive growth in family businesses: survival
and longevity, firm growth, innovation, internationalization, and
entrepreneurship
Funding
Faculty of Shariah and Islamic Economics, IAIN Syekh Nurjati Cirebon, Indonesia
History
Declaration of conflicts of interest
The author (s) declared no potential conflicts of interest with respect to the research and publication of this articleCorresponding author email
iainanjal@gmail.comLead author country
- Indonesia
Lead author job role
- Higher Education Researcher
Lead author institution
IAIN Syekh Nurjati Cirebon, IndonesiaHuman Participants
- Yes
Ethics statement
The author states that this article is our original work and is free from plagiarism.Comments
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