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Capitalizing on game Theory for Optimal Marketing decision in Service Industry: Evidence from telecommunication Industry in Nigeria
preprint
posted on 2020-04-17, 22:53 authored by oluwakemi oreagbaoluwakemi oreagba, olaleke ogunnaike, Oladele kehindeThe paper aims to capitalize on game theoretic techniques- Prisoner Dilemma, Cournot model, Betrand model, Quasi-game, and Stackelberg for optimal service marketing decision within the Telecommunication industry.
History
Declaration of conflicts of interest
No potential conflicts of interest.Corresponding author email
oluwakemi.oreagba@stu.cu.edu.ngLead author country
- Nigeria
Lead author job role
- PhD Student
Lead author institution
Covenant UniversityHuman Participants
- No
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