Capitalizing on game Theory for Optimal Marketing decision in Service
Industry: Evidence from telecommunication Industry in Nigeria
- oluwakemi oreagba,
- olaleke ogunnaike,
- Oladele kehinde
Abstract
The paper aims to capitalize on game theoretic techniques- Prisoner
Dilemma, Cournot model, Betrand model, Quasi-game, and Stackelberg for
optimal service marketing decision within the Telecommunication
industry.
