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Capitalizing on game Theory for Optimal Marketing decision in Service Industry: Evidence from telecommunication Industry in Nigeria
preprintposted on 2020-04-17, 22:53 authored by oluwakemi oreagbaoluwakemi oreagba, olaleke ogunnaike, Oladele kehinde
The paper aims to capitalize on game theoretic techniques- Prisoner Dilemma, Cournot model, Betrand model, Quasi-game, and Stackelberg for optimal service marketing decision within the Telecommunication industry.
Declaration of conflicts of interestNo potential conflicts of interest.
Corresponding author firstname.lastname@example.org
Lead author country
Lead author job role
- PhD Student
Lead author institutionCovenant University
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