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Capitalizing on game Theory for Optimal Marketing decision in Service Industry: Evidence from telecommunication Industry in Nigeria

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posted on 17.04.2020 by oluwakemi oreagba, olaleke ogunnaike, Oladele kehinde
The paper aims to capitalize on game theoretic techniques- Prisoner Dilemma, Cournot model, Betrand model, Quasi-game, and Stackelberg for optimal service marketing decision within the Telecommunication industry.

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Declaration of conflicts of interest

No potential conflicts of interest.

Corresponding author email

oluwakemi.oreagba@stu.cu.edu.ng

Lead author country

Nigeria

Lead author job role

PhD Student

Lead author institution

Covenant University

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No

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