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Whiteheadian creativity.pdf (464.97 kB)

Application of Whiteheadian Creativity to Corporate Creativity: A Five Cs Creativity Model

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posted on 08.05.2019, 17:56 by Hong ParkHong Park, Il-Hyung Cho, Sonia Park, Geon-Cheol Shin
Creative abstract imagination is important in creativity. We propose a five Cs creativity model. 3Cs from individual creativity and 2Cs from organizational structure.


Korea Foundation. KF Ref: 1022000-003867


Declaration of conflicts of interest

No conflict of interests.

Corresponding author email

Lead author country

United States

Lead author job role

Higher Education Faculty 4-yr College

Lead author institution

Saginaw Valley State University

Human Participants


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We followed ethical guidelines for authors.


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