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Download fileA qualitative study of Relational intent in an ongoing B2B channel relationship
preprint
posted on 2021-05-13, 17:12 authored by ANINDYA CHAKLADARANINDYA CHAKLADAR, Amit Mookerjee,This is a qualitative study by which a framework to estimate relational intent between channel partners in B2B industries is proposed. This also give an integrative approach for valuation of dyads in a channel. The proposed framework needs to be empirically tested.
Funding
Own
History
Declaration of conflicts of interest
NoneCorresponding author email
efpm01002@iiml.ac.inLead author country
- India
Lead author job role
- Independent researcher
Lead author institution
Indian Institute of Management Lucknow, Noida CampusHuman Participants
- Yes
Ethics statement
This is an independent study made on B2B channel in steel Industry of India. There exists no similarity or plagiarism in the work.Comments
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