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Download fileA qualitative study of Relational intent in an ongoing B2B channel relationship
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posted on 2021-05-13, 17:12 authored by ANINDYA CHAKLADARANINDYA CHAKLADAR, Amit Mookerjee,This is a qualitative study by which a framework to estimate relational intent between channel partners in B2B industries is proposed. This also give an integrative approach for valuation of dyads in a channel. The proposed framework needs to be empirically tested.
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Declaration of conflicts of interest
NoneCorresponding author email
efpm01002@iiml.ac.inLead author country
IndiaLead author job role
Independent researcherLead author institution
Indian Institute of Management Lucknow, Noida CampusHuman Participants
YesEthics statement
This is an independent study made on B2B channel in steel Industry of India. There exists no similarity or plagiarism in the work.Comments
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