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A qualitative study of Relational intent in an ongoing B2B channel relationship

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posted on 2021-05-13, 17:12 authored by ANINDYA CHAKLADARANINDYA CHAKLADAR, Amit Mookerjee,
This is a qualitative study by which a framework to estimate relational intent between channel partners in B2B industries is proposed. This also give an integrative approach for valuation of dyads in a channel. The proposed framework needs to be empirically tested.

Funding

Own

History

Declaration of conflicts of interest

None

Corresponding author email

efpm01002@iiml.ac.in

Lead author country

  • India

Lead author job role

  • Independent researcher

Lead author institution

Indian Institute of Management Lucknow, Noida Campus

Human Participants

  • Yes

Ethics statement

This is an independent study made on B2B channel in steel Industry of India. There exists no similarity or plagiarism in the work.

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