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A qualitative study of Relational intent in an ongoing B2B channel relationship

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posted on 13.05.2021, 17:12 by ANINDYA CHAKLADARANINDYA CHAKLADAR, Amit Mookerjee,
This is a qualitative study by which a framework to estimate relational intent between channel partners in B2B industries is proposed. This also give an integrative approach for valuation of dyads in a channel. The proposed framework needs to be empirically tested.

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Own

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Declaration of conflicts of interest

None

Corresponding author email

efpm01002@iiml.ac.in

Lead author country

India

Lead author job role

Independent researcher

Lead author institution

Indian Institute of Management Lucknow, Noida Campus

Human Participants

Yes

Ethics statement

This is an independent study made on B2B channel in steel Industry of India. There exists no similarity or plagiarism in the work.

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