Forward linkages for integrated farming practices: A case study of
Konyoka Multi-Purpose Organic Agriculture Farm Society of Biswanath
district of Assam, India
Abstract
The firm Konyoka Multi-Purpose Organic Agriculture Farm was incorporated
in 2016 in lines of farmers producers organisation with twin objectives
of creating livelihood opportunities through integrated organic farm
practices and reviving the barren flood plains of Jia Bhareli river. The
academic aim of this case study is to analyse strategic decision of the
firm in reviewing its supply chain and provide alternatives with a
horizon of 05 years to 10 years in creating possible linkages and
sustaining interest of its members. This case study discusses consumer
behavior, food sovereignty, relationship between poverty, distressed
selling, long-term business relationships, e-Commerce and CFPR
practices, traditional supply chain, efficient logistic practices,
organic farm produce markets, Government policy on farm subsidy and
institutional support in organic farming in India vis-a-vis North
Eastern India. Opportunities for the firm Konyoka discussed includes
commercialization of plant varieties, agro-tourism, organic produce
certification stages, and technology enabled solutions in customisation
in secondary distribution. This case opens the scope of institution
support (government) in organic farming and seriousness of political
leadership in boosting confidence in primary sector. The case ends with
leading solutions to excite the readers to design and appraise
management issues in market linkages and change management.