6. Conclusion

This study reveals the viability of synthetic AI-generated avatars as spokespersons in entrepreneurial digital oratory pitch videos. The findings demonstrate that these avatars can match the persuasive effectiveness and brand impression of human spokespersons, suggesting a paradigm shift in entrepreneurial communication strategies. However, the perception of the avatar’s synthetic nature remains a critical factor, tied to audience reception. As technology improves, reducing the uncanny valley effect, synthetic avatars are poised to become increasingly integral in entrepreneurial ventures. Future research should explore diverse contexts to further understand the evolving dynamics of digital oratory, synthetic and organic, in entrepreneurship. This study’s insights offer a significant contribution to entrepreneurial strategies in the age of advancing AI and digital communication technologies.