CATEGORY SYNTHETIC MALE SYNTHETIC FEMALE SYNTHETIC P-VALUE ORGANIC MALE ORGANIC FEMALE ORGANIC P-VALUE
Overall Effectiveness 3.65 3.56 0.358 3.60 3.67 0.449
—– Memorable 3.55 3.32 0.065 3.45 3.54 0.433
—– Understandable 3.96 3.97 0.945 3.89 4.01 0.238
—– Convincing 3.45 3.40 0.700 3.45 3.46 0.945
Overall Brand Impression 3.71 3.82 0.271 3.76 3.83 0.451
—– Competent 3.78 3.85 0.496 3.74 3.81 0.464
—– Trustworthy 3.63 3.74 0.326 3.73 3.77 0.676
—– Likeable 3.73 3.87 0.218 3.82 3.90 0.377