6. Conclusion
This study reveals the viability of synthetic AI-generated avatars as
spokespersons in entrepreneurial digital oratory pitch videos. The
findings demonstrate that these avatars can match the persuasive
effectiveness and brand impression of human spokespersons, suggesting a
paradigm shift in entrepreneurial communication strategies. However, the
perception of the avatar’s synthetic nature remains a critical factor,
tied to audience reception. As technology improves, reducing the uncanny
valley effect, synthetic avatars are poised to become increasingly
integral in entrepreneurial ventures. Future research should explore
diverse contexts to further understand the evolving dynamics of digital
oratory, synthetic and organic, in entrepreneurship. This study’s
insights offer a significant contribution to entrepreneurial strategies
in the age of advancing AI and digital communication technologies.