4.1 Persuasive Effectiveness

On average, synthetic avatar persuasive pitch videos in this study were equally as persuasively effective as their organic human spokesperson counterparts. Based on a composite average of three effectiveness questions, H1 was confirmed. The p-value was well above the typically required limit for statistical significance (see Table 1), suggesting a strong persuasive viability for use of synthetic avatars when variables beyond the limits of the avatar programs are constrained.
As intended, the persuasive pitch was generally but not overwhelmingly persuasive to the viewer, scoring a 3.6 out of 5.0 in overall persuasiveness. The highest score was achieved in how understandable the video was, nearly a 4 out 5, and the lowest in the direct convincing score, at a 3.4. This suggests that the experimental design did create room for the spokesperson to have an impact.