CATEGORY |
SYNTHETIC MALE |
SYNTHETIC FEMALE |
SYNTHETIC P-VALUE |
ORGANIC MALE |
ORGANIC FEMALE |
ORGANIC P-VALUE |
Overall Effectiveness |
3.65 |
3.56 |
0.358 |
3.60 |
3.67 |
0.449 |
—– Memorable |
3.55 |
3.32 |
0.065 |
3.45 |
3.54 |
0.433 |
—– Understandable |
3.96 |
3.97 |
0.945 |
3.89 |
4.01 |
0.238 |
—– Convincing |
3.45 |
3.40 |
0.700 |
3.45 |
3.46 |
0.945 |
Overall Brand Impression |
3.71 |
3.82 |
0.271 |
3.76 |
3.83 |
0.451 |
—– Competent |
3.78 |
3.85 |
0.496 |
3.74 |
3.81 |
0.464 |
—– Trustworthy |
3.63 |
3.74 |
0.326 |
3.73 |
3.77 |
0.676 |
—– Likeable |
3.73 |
3.87 |
0.218 |
3.82 |
3.90 |
0.377 |