Social Implications
The increasing viability thus likely increased subsequent use of
synthetic avatars in business communication contexts poses important
social implications, including the potential reshaping of public
perception towards AI-generated content. The increased viability may
also have ethical and social impacts, as indicated by the viability
demonstrated in this study, from the increased risk of scams to the
potential to offset gender inequalities at certain entrepreneurial
communication stages.
Keywords: pitch video, artificial intelligence, synthetic media, human-centered, crowdfunding, digital oratory