Differentiation Strategies of Private Universities: The Japanese Case
- Masato Hisatake,
- Yoshinori Nishimura
Abstract
In this paper, we analyze differentiation strategies among Japanese
private universities in the higher education service market. We suggest
that some Japanese private universities focus primarily on educational
activity while others focus on advertisement activity. We also suggest
that the institutions evaluating the quality of university education do
not work well and propose that the public sector improves the
functioning of the institutions providing information on Japanese
private universities. Further, the sector should also educate Japanese
consumers so that they could fully understand and evaluate the services
that universities provide.